A new "digital concierge mobile app" is
being launched during the Edinburgh Tourism Action Group’s
(ETAG) Technology Solutions for Tourism Conference on March 20th. The innovative smart phone app by
Edinburgh-based Haggis Hostels will provide visitors to the city with all the
information they might need during a trip to the capital, with information on
the local area, money saving deals and opportunities to explore the wider
country as well as booking functionality.
Part-funded by an Innovation Grant
from The Scottish Funding Council in cooperation with Edinburgh ‘s
Napier University, Gearedapp.co.uk & Koder.co.uk. Haggis Hostels Managing Director
Christopher Davidson has developed the app through the introduction of Hamish
the Haggis, a character designed to appeal to the youth market, who are a
key audience for the hostel. Christopher is also a new Director of the SIH Board
Commenting on the launch, Christopher
said ‘I’m
delighted to be launching our new app during ETAG’s
conference. It’s
an exciting time for Haggis Hostels as we develop our digital assets to enable
us to further engage with our core market.
We know that visitors to Haggis Hostels are exploring our historic city
and we want to ensure our guests are fully informed about everything they can
do in Edinburgh, while ensuring the very best value for money’.
It is hoped that visitors will use the
app throughout their stay, with Hamish keeping guests up to date with
deals and offers on attractions and food & beverage outlets, and also
enabling them to book their next stay at the Hostel or a trip with one of the
city’s
local tour operators.
Robin Worsnop, Chair of ETAG comments
'Haggis Hostels new Digital Concierge embraces the advancements in technology
available to consumers. This innovative Smartphone App will encourage their
guests to experience Edinburgh and Scotland to the full.'
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