Thursday, 19 March 2015

App Innovation from Haggis Hostels

A new "digital concierge mobile app" is being launched during the Edinburgh Tourism Action Groups (ETAG) Technology Solutions for Tourism Conference on March 20th.  The innovative smart phone app by Edinburgh-based Haggis Hostels will provide visitors to the city with all the information they might need during a trip to the capital, with information on the local area, money saving deals and opportunities to explore the wider country as well as booking functionality.

Part-funded by an Innovation Grant from The Scottish Funding Council in cooperation with Edinburgh s Napier University, &  Haggis Hostels Managing Director Christopher Davidson has developed the app through the introduction of Hamish the Haggis, a character designed to appeal to the youth market, who are a key audience for the hostel.  Christopher is also a new Director of the SIH Board

Commenting on the launch, Christopher said Im delighted to be launching our new app during ETAGs conference.  Its an exciting time for Haggis Hostels as we develop our digital assets to enable us to further engage with our core market.  We know that visitors to Haggis Hostels are exploring our historic city and we want to ensure our guests are fully informed about everything they can do in Edinburgh, while ensuring the very best value for money.

It is hoped that visitors will use the app throughout their stay, with Hamish keeping guests up to date with deals and offers on attractions and food & beverage outlets, and also enabling them to book their next stay at the Hostel or a trip with one of the citys local tour operators.

Robin Worsnop, Chair of ETAG comments 'Haggis Hostels new Digital Concierge embraces the advancements in technology available to consumers. This innovative Smartphone App will encourage their guests to experience Edinburgh and Scotland to the full.'

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